I’ve been reflecting on what it was like each time I started a new venture. We were brimming with excitement, passion and energy. We knew what we were creating was going to disrupt the media industry and make it better, faster, smarter. But maintaining that high has been difficult.
Eight years after starting Rubicon Project, I’ve found that our excitement, passion and energy comes in waves. It is so easy to get caught up in the day to day monotony and slowly drift away from the very mindset that is the foundation of our company. How can we return to that mindset of innovation?
