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Comments sections aren’t exactly known as great sources of positivity and useful information. But reading through comments and other communications from your customers can actually be incredibly helpful for your business. Cassey Ho of the online fitness platform Blogilates understands the importance of spending time interacting with her fans and customers. In fact, she recently said in an interview with Entrepreneur that she spends at least two hours each day just responding to comments online. That includes everything from email to Instagram.

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