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Employee engagement is often touted as the tool of choice for businesses aiming to increase performance and revenue, and have happier and more loyal customers.

Yet, in a study of more than 1,000 employees in 13 countries the number of "fully engaged" employees was dismally low. China and the U.S. each reported just 19% of such workers, while Argentina and Spain rounded out the bottom of the list at 13%, according to research by The Marcus Buckingham Company (TBMC).