Millennials are giving up, putting off or simply choosing not to buy cars — a blow to the $10 trillion automotive industry, but a boon for people like John Zimmer.
Lyft’s 31-year-old president launched the ride-sharing service with CEO Logan Green three years ago as part of a larger service then called Zimride. Lyft is now a standalone business, letting users hail a ride with its mobile app. It employs more than 400 people and services more than 65 U.S. cities.
