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Founded by Rich Bendis

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ATHENS — In a leafy back alley, two lifelong friends tap away at their keyboards, perfecting their eighth Internet start-up company, a hotel recommendation service called Travelmyth.com, which began in November and is already turning a profit.

It would be just another success story of the digital age, if it were not for the company’s location: Greece, a country that almost defines economic mismanagement, a place long resistant to the demands of global competition and a sinkhole for the aspirations of young people.

Image: The Cube, one of a half-dozen small-business incubators and co-working spaces that have sprung up in Athens. Credit Eirini Vourloumis for The New York Times