When More Is Less: This Social Entrepreneur Says Social Entrepreneurship Is Often Smoke and Mirrors

It’s become fashionable for entrepreneurs to both make money and tout how they’re helping the community, the environment, or those in need. Millennial consumers, in particular, are demanding that their purchases have a “give back” component. And so at a time when the en vogue social entrepreneurs are hungry for eye-popping numbers of things donated or lives touched, Jacob Lief is promoting a fairly contrarian perspective. He says that when it comes to changing lives, less is more.

Image: Tim Hans