Last week I received five emails, forwarded from friends, with an announcement about the launch of the Green Products Innovation Institute, a type of green product certification based on Cradle to Cradle. In the email, victoriously headed "CRADLE TO CRADLE FOR ALL!," Yves Béhar, principle at industrial design firm fuseproject and a founding member of GPII, wrote: "Cradle to Cradle reconciles the notion of business growth WITH the health of the world and its people. It is simply THE future opportunity for change on a scale never achieved by the design profession, and the only reason big business, governments and consumers will be moved to a new way of making and consuming."
To read the full, original article click on this link: The Green Products Innovation Institute: Is This What "More Good" Looks Like? | Fast Company
Author: Valerie Casey
