Fitness startup Apex Resistance and Conditioning has invented what co-founder Adrian Cornish refers to as “the world’s first wearable gym,” a pair of futuristic looking shorts paired with resistance bands dubbed the Bionic Resistance Shorts.
The Bionic Resistance Shorts add resistance to the wearer’s movements using elastic bands and sturdy fabrics to enhance workouts. Cornish and co-founder Nathan Roy launched sales of the $99.99 shorts three weeks ago out of the Louisiana Business and Technology Center at the LSU Innovation Park. So far, they’ve sold about 60 pairs with essentially no marketing beyond a website.
