There’s a paradigm shift taking place in the startup world today, notes Michael Kaplan of Phase2Advantage, an Instructional Design & Publishing company. No longer is startup success dependent upon the traditional linear model of writing a business plan, obtaining a bank loan, building a brand and then waiting for customers to show up.
The old adage of “build it and they will come” is being replaced with “build it, but only with the minimum viable product you need to test for success.”
