Innovation America Innovation America Accelerating the growth of the GLOBAL entrepreneurial innovation economy
Founded by Rich Bendis

Robert G. Urban

We are visual creatures. To help us emphasize this we often use phrases like, “a picture is worth a thousand words” or “seeing is believing.” When we “look” inside ourselves using a functional MRI (fMRI), we can see just how neurologically intensive our visual acuity brain regions are. Even for most of those who are visually impaired, their other senses – hearing, touch and smell – fill the visual void with dynamic spatial maps of what surrounds them. With these neurologic landscapes, we codify our status and activate the memory heuristics from which we elect our next actions.