Innovation America Innovation America Accelerating the growth of the GLOBAL entrepreneurial innovation economy
Founded by Rich Bendis

innovation and ideas

There's a lot of science behind why change is so hard. But we shouldn't be so hard on ourselves; a large part of it is human nature. While what separates humans from many other animals is our frontal cortex and cognitive abilities, we still have an innate ability to follow known patterns. They tells us, "If doing something yesterday didn't kill us, then it must be safe to do today."