Whose job is it in the organization to assure employees creativity? In short–everyone’s! In my research of creativity in startup and mature companies (“From startup to Maturity: a case study of employee creativity antecedents in high tech companies”, see article) and in research done before that, three levels in the organization were found to have impact on employee creativity. Creativity is one of those “soft skills” that you cannot “order.” You cannot force an employee to be creative. Employees have to be motivated to be such. But the motivation comes at three levels: the organizational level, the team level, and the individual level. Yes, employees are responsible for their own creativity as well!
