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Planning to give up that cushy paid job and get jump into the exciting life of an entrepreneur? Here are some guiding points that you might like to think about before even taking the plunge.

Business areas Ensure you have done sufficient marketing to understand the pain point of the market you are trying to resolve. It has to be a big pain point that is worth solving. I often get people presenting me an idea they thought about but it doesn’t address the market problem, or even if there is an issue, it is very small to be feasible.

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