Before introducing PopSlate, a case that turns the back of a smartphone into a second screen, Yashar Behzadi needed to test the market for the high-tech product and get feedback from first-generation users. Crowdfunding, he suspected, would achieve both goals.
Behzadi launched a 30-day campaign on Indiegogo in December 2012 seeking $150,000 and ended up raising more than $219,000 in funding from 1,532 backers.
