If only we always made the best decisions for ourselves—choosing the gym over watching trashy TV on the couch; doing laundry instead of having a beer after work—and actually followed through on them.
Researcher Katherine Milkman, from the Wharton School at UPenn, has been looking at how we can have the best of both worlds—making the most optimal choices for our health and wellbeing while still indulging in temptation.