If the thought of crowdfunding conjures notions of converting untold masses, it might be helpful to envision the process as slightly more personalized.
“The number one myth (about crowdfunding) is the word ‘crowd’ itself,” says Sally Outlaw, CEO of Peerbackers, a consulting firm. “You have to go out there really one-to-one. It comes back down to personal relationships -- the success of a campaign.”
Â
