In this always-connected world where anyone is just a click of a button away, too many of us are concentrating on the button instead of the customer. We can email anything to anyone, so we do. We can send sales pitches via SMS or Facebook, and forget that face to face may be more successful. When we do get face to face, there is still a technology barrier between us. At conferences the audience is more likely to be Tweeting or checking emails than really concentrating on the speaker.
