Managers and boards are often pushed by investors, fund managers, and analysts to focus intently on a single measure of success, such as shareholder value or profit, and then they do everything they can to maximize it. As a result, they tend to overlook other important measures — for instance, customer satisfaction, employee motivation, and supplier support — and their narrow view of the organization can do long-term damage. Consider “Chainsaw Al” Dunlap, infamous for his profit-at-any-price approach to corporate turnarounds. He left a trail of failed companies behind him, including the iconic Sunbeam. He’s an extreme example, but one that shows what happens when you lose sight of organizational complexity.
