Google recently changed its logo a little. Now they’ve changed it a lot. And it’s actually a heck of a lot better, too. I kinda love it.
The idea here is that Google doesn’t need as much of logo anymore as it needs a constantly morphing identity that can quickly resonate across mediums, from smartwatches to apps to browsers. So yes, the typeface is changing (and not a moment too soon, gosh that thing was ugly), but there are also some new elements, some of which can be animated:
