I’m pretty sure that my email inbox is going to drive me to the funny
farm. It’s the only thing that I can never quite seem to get on top
of. The other day, I received an email with the subject line, “Stress
Management for Women.”
Maybe they know something about me that I don’t, but I’m NOT a woman and I’m definitely NOT STRESSED!!! Ok, maybe just a little bit…
The point is, companies are turning to email marketing frequently because it’s cheap and it’s effective. But, recent studies show that about 90% of all email sent is SPAM. I would argue that 5% of the rest is borderline (like my Stress Management for Women email) – not relevant, not timely and to the wrong target.
The problem for small business owners is that we have to try and get our legitimate email to our prospects and customers amidst all the irrelevant junk that’s out there. It’s like being the needle in the haystack, hoping you’re found. Recently, the emergence of Email Marketing 2.0 is giving small businesses a way to stand out and be relevant and found in the email world.
To read the full, original article click on this link: Advanced email marketing | Small Business Trends
Author: Tyler Garns
