In this post, I am pleased to be able to share some insights on what Chris Thoen, Managing Director of Open Innovation at
P&G believes will drive and/or impact the future of (open)
innovation.
Developing regions: There will be a tremendous amount of innovation in and from developing regions which is driven by population as well as capability growth in countries such as India, China and Brazil.
Consumers/communities: Innovation will be driven by consumers and communities with the keywords being co-creation, “wisdom of crowds”, crowdsourcing and social media.
Societal bets: Societies will drive more innovation through their bets on alternative/renewable energy, communications technology and software/networks/smart grid, etc.
To read the full, original article click on this link: P&G and the Future of (Open) Innovation | 15inno
Author: Stefan Lindegaard
