Successful entrepreneurs like Tony Hsieh of Zappos and Chris McCormick of L.L.Bean have long realized that networking is no longer something that you do to get what you want, but requires listening and relationship building to do what the other party wants, with a win-win outcome. We now live in a world where even subtle persuasion efforts are suspect, so it’s a bad idea to go into a networking situation thinking you’re going to talk somebody into doing your bidding.
