Our perceptions of the world are built on multiple senses. They interact to help us make sense of our surroundings, so a car will seem to be traveling faster if it makes a lot of noise. And whether we want to buy a sports car, or a vacuum cleaner, it’s our multi-sensory impression of a product or service that dictates how we feel about it. And why companies need to learn the skills to design for all five senses.
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