Many analysts—usually planners—have been regularly offering a wealth of exhortations concerning how uneconomical it is to purchase, operate and maintain a private car. Is this a valid assertion of a household economic burden? And what is the likelihood that the advice will ultimately prove useful? Household economic decision-making varies greatly, depending principally upon income levels, personal circumstances, and preferences. A single mother with children, or a part-time worker, will make transport choices for radically different reasons than a management executive. With their priorities already set, each of these individuals has little use for generic advice; it is either unhelpful or irrelevant to them.
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