Many entrepreneurs begin a business by brainstorming an idea with their spouse or a professional colleague. In the idea stage, it is easy for the entrepreneur to continue working at a salaried job while developing the idea. Increasingly, a startup can begin with a few online applications, the development of a database or interface and evangelism on the projected value that an application or product will have in the market. The web has made this aspect of developing an idea much more cost effective than decades past where most individuals lacked coding skills and didn’t have access to open source tools or scalable platforms.
