For all the collective rush to figure out what innovation is and what doing it means for your business, it really boils down to this: we want to come up with great ideas, be able to predict their value, and figure out what systems need to be in place for us to do so.
Innovation is both an art and a science, but it's the science that brings about tangible returns. It's the science that allows a leader to turn to their crowd of employees -- and partners, and customers -- and present a business challenge that needs solving, with the clear goal of soliciting the crowd's expertise and using their experiences to generate ideas with the potential to succeed.
