We experience hundreds of different events every day: positive, negative, and neutral. Yet most of us tend to focus all our attention on the negative. Unfortunately, this holds true for your customers too. Many of you are shaking your heads in agreement since as we all know, the thing people share most readily with their friends are their bad experiences with your service or product.
Evolution has a part to play in this. Way back when, you only survived if you spent a lot of time focusing on the potential threats and bad things around you. Miss a few and you’d become something’s lunch.
