Whole Foods has the most Twitter followers but Starbucks’ huge
Facebook audience makes it the highest-ranking brand on social media,
according to a ratings study done by London-based Famecount, a
media measurement service that aggregates popularity across social media
channels.
No surprise that Coca-Cola is second, but Famecount ranks it well behind Starbucks. Whole Foods came in at No. 3, based almost entirely on its 1.7 million followers on Twitter.
To read the full, original article click on this link: Starbucks clobbers all consumer brands on social media | VentureBeat
Author: Paul Boutin
