Throughout the entire life cycle of your business one thing is
constant – your business name. And this means
getting it right, the first time.
Why? Consider this – assuming you optimize your Web site, post your business on local online listings, develop a social media strategy, and deliver a great service, your business name and all that it represents will go viral (and hopefully in a good way).
And, of course, once it’s out there – there is literally no going back. The impact on search engine rankings of changing your business name and the necessary efforts to re-brand all of your online and offline materials and update your domain name, can incur troublesome and time- consuming business penalties.
To read the full, original article click on this link: 4 Tips for Choosing a Business Name that is Brand-Appropriate, Web-Ready, and Protected | Small Business Trends
Author: Business.gov
