All businesses must labor, to one degree or another, under a certain amount of mythology.
Some are general myths, such as “We’re good friends and work well together, so let’s form a partnership!” Some are more specific, such as “I’m a great cook. I should start a restaurant!”
The startup and scale-up worlds in Wisconsin are no different in most ways. Not only are there widely held beliefs that apply to particular types of startup businesses, but some apply to the entrepreneurial sector overall – as well as Wisconsin as a place to start and grow a business.
