Innovation America Innovation America Accelerating the growth of the GLOBAL entrepreneurial innovation economy
Founded by Rich Bendis

digital data

You’re watching your son play a school soccer match. Your camera is ready when he scores the winning goal, taking his team to victory. You’re so proud; you can’t wait to share the news. Along with the picture, you write: “The goal that made Sunny Hills Primary School winners today; well done, Peter!”

A few hours later, you get this message: “I saw Peter’s goal for Sunny Hills – amazing! I was on the other side; you have to see this angle.” You probably won’t think twice about clicking on the link in the message – obviously the person sending the message was there, how else would he know your son’s name, his school and that he scored the winning goal?