Think your company must innovate to stay ahead of the competition?
Imagine being a product manager at Gillette.
Beset by competitive forces from all sides, whether it’s rival manufacturers looking for an edge or fickle consumers looking for the next best shave, the Procter & Gamble subsidiary is forced to innovate – or go dull.
In its mandate to “innovate or perish,” the company this month introduces the Fusion ProGlide. The new, multi-blade razor features seven new “innovations.” Whether this is the next – or the last – step in shaving innovation remains to be seen.
To read the full, original article click on this link: Blogging Innovation » The Challenge of Shaving Innovation
Author: Robert F Brands with Jeff Zbar
