GoPro wants to be a media company, not just a manufacturer of popular action cameras—but to make that transition it needs to motivate a vast network of people to start churning out great content with its devices.
That’s why the company is launching the GoPro Awards today, a program it hopes will inspire the creation of more and better content, and which could hand out as much as $5 million a year in awards to people making the best videos with GoPro cameras like those in its Hero line.
