Journalists constantly meet new companies who pitch their product. Often reporters are mystified by lengthy descriptions of products or services pitched by an entrepreneur or executive. Buzzwords like “big data in the cloud” and “growth hacking” tell journalists little to nothing about what your product or service actually does.
Journalists want to hear an interesting hook, something an audience will instantly connect with, and is different from things other people are working on. If you are looking to create more effective PR pitches, follow the tips below.
http://www.forbes.com/sites/johnrampton/2015/10/14/why-an-entrepreneur-should-create-a-better-pr-pitch/
