All design should be about utility. What makes a product have great design is how your customer feels when they use it. Some of that feel comes from how the product looks, but so much more comes from how usable and frictionless the product experience is.
When looking at industrial design, there’s been a lot of debate about which philosophy is better: Do you design first, and then make engineering fit that design, or do you get the engineering down first, and then make the industrial design fit the guts of the product?
