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Thanks to the on-demand economy—a term so sweeping it's become almost meaningless—you can summon a massage, a dog walker, a Starbucks latte, a handle of whiskey, or legal advice with a few taps on your phone. A new crop of startups wants to make it just as easy for businesses to find temporary workers.

These "on-demand labor" startups, which offer more automated, efficient versions of traditional staffing agencies, say that they are adding more jobs to a well-established part of the labor economy.