When you meet with investors, your first instinct is simple: Close the deal and cash the check as quickly as possible. After all, startups need money and investors have it, so why do anything other than convince them your business has a lot of potential but needs a lot of funding?
Finding the right investor is about more than wooing the person with the deepest pockets. It’s about finding someone who believes in your vision, understands the challenges ahead of you and has the business acumen to help you succeed.
