As the world’s greatest soccer players take to the fields at the FIFA World Cup in South Africa, many are wearing jerseys made almost entirely from plastic bottles rescued from landfills in Japan and Taiwan.
It is, if nothing else, good publicity for Nike, the maker of the jerseys and the official sponsor of nine teams, including the United States, Brazil and Portugal.
Yet what many might view as a gimmick is also part of a broadening effort by the company to incorporate sustainability, or environmentally responsible practices, into its product design. Around the globe, a growing number of manufacturers are including more recyclable or biodegradable components into products.
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Author: SINDYA N. BHANOO
