You may think your startup idea is crazy, but it could be keeping established business owners up all night. According to the 2015 EMEA Crisis Survey, companies expected “new and innovative business models entering their sector” to be a disruption they will face in the next six to twelve months.
On October 20, global public relations and communications firm Burson-Marsteller released its crisis survey, which was conducted with Enterprise and SME companies.
Over the past 12 months, the so-called innovation crisis with “disruptive innovators” placed second to “controversial company developments,” which showed startups were gaining momentum in their respective markets.
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