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Cecilia Berlanga figures it’ll be eight to 12 months before her startup’s birth contraction monitoring device will be ready to hit the market.

That’s about the same amount of time it takes to bring an infant to full term – give or take a few months – but the co-founder of BirthAlert insists her estimate isn’t a cute marketing ploy.

It’s the amount of time Health Canada needs to review and, she hopes, approve the wearable electronic patch.

Image: Shield-X Technology founder Daniel Abram sold the first order of his startup’s shock-absorbent helmet decals in late September. Prior to the sale, the company had been assisted through Simon Fraser University’s VentureLabs accelerator | Tyler Orton