Social capital, intellectual capital and creative capital are the factors of production for the Innovation Economy; next economic paradigm. Few people realize that Silicon Valley arose from a perfect storm of social capital from the 1960’s, the music and arts scene of the same era, and the proximity of academic centers Stanford and Berkeley. The Bay area corporations may have been the beneficiaries, not necessarily the originators of innovation.
Creative Capital remains the least understood, yet most important element of the Next Economic Paradigm. As we continue our march into the regime of social media it is imperative that we understand, support, and develop this critical factor. We cannot “take it for granted” that creativity exists and will always exist. It must be recognized, developed, and integrated into the fold of Social Media.
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