Kamo Asatryan may very well be one of the best kept secrets in the startup ecosystem. He’s one of a small handful of people who have observed hundreds of mobile apps, thought deeply and scientifically about their mechanics, and determined what they could change to grow faster.
To demonstrate his particular brand of magic: Asatryan’s team recently worked with an app that required users to swipe through four screens explaining the product in-depth before they could sign up. Then the permissions screen literally begged them to let the app access their location data. 60% said no and went on to a dead-end experience.
