A few weeks ago, an innovation team was painstakingly working through a meticulously crafted spreadsheet detailing the growth potential of their idea. Executives trying to look smart lobbed in "gotcha" questions about specific assumptions in their calculations. Much discussion ensued.
I was an observer in this meeting. I sat quietly and took some notes. After the meeting the team leader said, "That was a really good review. The executives were really involved and we have deeper buy-in to our plan."
I had a different perspective.
"I don't think a single executive could tell you the essence of the idea, or what makes it compelling," I said. "You survived the meeting, but I don't think you are any closer to convincing executives that they should invest in this idea."
To read the full, original article click on this link: The 4 Ps of Innovation - Scott Anthony - Harvard Business Review
Author: Scott Anthony
