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It is counterintuitive to celebrate failures as well as successes. But that is precisely what needs to happen if companies wish to spark a culture of innovation, says Ganesh Ayyar, CEO of Mphasis, a major IT services company. Fear of failure can paralyze many firms from taking on the kind of experimentation needed to face smaller, nimbler digital competitors. At the forefront of this change is the CEO, who has to go through his or her own digital transformation to ably lead the troops. And the journey is worthwhile because analog companies can learn to become digital aggressors instead of victims, Ayyar says.