Gone are the days when firms could afford to think of innovation as an external process, in which participation was an option. As discussed in my forthcoming book Making Innovation Last (co-authored with David Gotteland and Christophe Haon of Grenoble Ecole de Management, France), companies that are to survive over the long term need to keep growing continually, which means their innovation engines need to be firing on all cylinders, at all times.
Image: http://knowledge.insead.edu/
