The fact that businesses would even begin to consider that their website is merely a place where existing clients “can find them” is ludicrous. Why have a website if you’re not utilising its full potential to generate leads, build a brand or trade? I ask this with tears in my eyes. Online perceptions of a business’s size, success and credibility create offline realities of a business’s size, success and credibility. So the question that we’re addressing here is how, as a business, do you create positive online perceptions in order to create effective offline reality?
