Innovation America Innovation America Accelerating the growth of the GLOBAL entrepreneurial innovation economy
Founded by Rich Bendis

decision

I perused the restaurant menu for several minutes, struggling with indecision, each item tempting me in a different way.

Maybe I should order them all . . .

Is this a silly decision not deserving deliberation? Maybe. But I bet you’ve been there. If not about food, then about something else.

We spend an inordinate amount of time, and a tremendous amount of energy, making choices between equally attractive options in everyday situations. The problem is, that while they may be equally attractive, they are also differently attractive, with tradeoffs that require compromise. Even when deciding between kale salad (healthy and light), salmon (a heavier protein), and ravioli (tasty, but high carbs).