On 12 September 1962, in a famous speech, John F Kennedy said the following: “…we choose to go to the moon not because it is easy but because it is hard, because that challenge is one we are willing to accept, one we are unwilling to postpone and one we intend to win”.
Kennedy was talking about the challenge of taking a moonshot, of going somewhere no one had been before, of doing what might previously of have been thought of as impossible. Of taking a shot at the moon! This is a term that Google has adopted to describe audacious projects that can change the world.
