Success in the twenty first century will depend on many things, including how well your organisation empowers others to make money.
There are not many companies that focus on helping other businesses or people make a profit. Yet, it is a capability organisations will benefit from in a digitally enabled world.
Many traditional business models are based around the fundamental corporate truths that:
An organisation’s core product generates the majority of its revenue. Revenue is derived directly from a buyer in exchange for the value the organisation has created. And value is primarily generated by the organisation through a linear value chain owned and managed by that organisation, with little or no interference from the customer.
