When the CEO and Founder of Groupon, Andrew Mason, launched his online business in the fall of 2008, he never thought it would be so successful. In my interview he told me, “I never considered myself an entrepreneur or set out to launch a billion dollar coupon company. It was a total mistake.”
Groupon formed out of an existing company Mason founded while he was still in public policy graduate school called The Point.com—a website focused on collective action, allowing individuals to start a campaign by asking other online users to give money or do something as a group, but only if the campaign hits a predetermined tipping point.
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Author: Mia Saini
